Expansion into digital wealth management OnPoint Community Credit Union recently partnered with FusionIQ to delve into digital wealth management, showcasing a strategic move towards modern financial services. This partnership presents a potential sales opportunity for digital investment platforms or related technologies targeting credit unions looking to enhance their wealth management offerings.

Promotion of commercial banking expert OnPoint Community Credit Union promoted Will Burton to Small Business Lending Manager, indicating a focus on strengthening its commercial lending capabilities. Sales professionals specializing in commercial banking products or services can leverage this development to engage with OnPoint and offer tailored solutions for their commercial lending needs.

Key technology hires and promotions The promotion of Damian Laviolette to Senior Vice President and Chief Information Officer highlights OnPoint's emphasis on technology leadership. This presents an opportunity for sales professionals in the technology sector to explore collaboration on tech solutions, cybersecurity services, or digital transformation strategies with the credit union.

Regional area manager appointments OnPoint Community Credit Union appointed Dayne Sorensen and Michelle Loftsgard as Regional Area Managers, showcasing a focus on enhancing regional operations. Sales development representatives can approach OnPoint with offerings tailored to support regional management, training programs, or tools to optimize area-specific performance and efficiency.

Overall growth and market positioning With over 563,000 loyal members and $9.2 billion in assets, OnPoint is a significant player in the credit union industry. Sales professionals can target this well-established company for partnerships by offering competitive products or services that cater to the needs of a large member base and support the credit union's commitment to community-driven financial solutions.