Product Fit OnScreen specializes in in app guided walkthroughs for SAP and other web based apps, delivering rapid onboarding for business users. This unique DAP positioning resonates with mid market firms looking to shorten ERP and enterprise application training cycles.

Acquisition Opportunity Learning Pool acquired OnScreen in January 2024, creating a path for co selling or integration partnerships with Learning Pool's LMS and digital adoption services. Leverage their existing customer base to accelerate adoption of OnScreen style guides.

Target Segment The business target appears to be mid market organizations needing quick, contextual training within critical business apps. Tailor outreach to IT leaders, training managers, and ERP users who face adoption and change management challenges.

Competitive Edge Differentiate on in app contextual guides that nontechnical users can create in minutes, offering faster time to value than larger platforms. Emphasize deployment speed, ease of use, and measurable adoption improvements.

Growth Levers Explore expansion into additional enterprise apps beyond SAP and build partnerships with LMS providers and ERP vendors. Use the existing marketing tech stack to run targeted ABM campaigns and collaborate with Learning Pool for channel growth.