SME insurance growth Onsurity focuses on affordable digital-first employee health and insurance benefits for SMEs and startups in India, presenting a clear opportunity to cross-sell or upsell insurance and wellness packages to small and mid-market firms seeking comprehensive workforce benefits.

Tech-enabled platform The TeamSure platform centralizes insurance, healthcare, and wellness benefits with self-serve administration, enabling sales motions that emphasize ease of implementation, reduced HR workload, and faster time-to-value for prospective SME customers.

Recent funding momentum With substantial Series A and B funding and recognition in insurtech, there’s investor-backed validation and growing market visibility, which can be leveraged to engage potential customers during fundraising or growth-stage discussions.

Strategic partnerships Existing collaborations with brands like Porter, Marico, Godrej Capital, KreditBee, and DBS Bank India indicate a receptiveness to ecosystem partnerships, suggesting a sales angle around channel partnerships, co-branded programs, or bundled offerings.

Expansion drivers Recent product launches such as InternShield and Claims Tracker, plus focus on cyber protection for SMEs, reveal opportunities to pitch adjacent services (intern programs, digital claims experience, cyber risk coverage) to broaden wallet share within client organizations.