Market Positioning Onyx AudioVisual is an established player with over 30 years of national and international experience in audio visual technology and services, suggesting credibility and stability that can be leveraged to pursue larger enterprise opportunities and long-term partnerships.

Mid-market Focus With 11-50 employees and revenue in the 50 to 100 million range, Onyx sits in the mid-market segment where there is appetite for scalable AV integration, managed services, and customized environments for corporate headquarters, event spaces, and campus facilities.

Tech Stack Fit The use of established collaboration and AV tooling such as Google Workspace, Cisco, Polycom, and related platforms indicates alignment with enterprise IT ecosystems, enabling cross-sell of managed services, integration projects, and ongoing support contracts.

Expansion Opportunities Strong engineering talent and a history of national and international projects create openings for upsell in higher-margin design-build, venue modernization, and scalable AV/IT modernization programs for clients pursuing global or multi-site deployments.

Competitive Benchmark Position against peers with similar mid-market revenue shows potential for differentiating through end-to-end solutions, project governance, and enhanced post-implementation support that can capture larger managed services deals and long-term maintenance contracts.