Innovative Data Infrastructure OpenAP's recent launch of Open Identity, a federated identity data infrastructure, offers a compelling opportunity to target advertisers seeking enhanced cross-platform audience targeting, measurement, and transparency in streaming campaigns.

Expanding Industry Collaborations Partnering with major industry players like Audyns, TelevisaUnivision, and NBCUniversal indicates OpenAP's increasing influence and potential to connect with leading media companies looking to adopt advanced audience solutions.

Acquisition & Investment Signals Snowflake Ventures' acquisition of OpenAP highlights a strong validation of its data platform capabilities, opening doors to scale and collaborate with enterprise clients prioritizing data privacy, clean room solutions, and scalable advertising technologies.

Focus on Measurement Standards OpenAP’s collaboration on the JIC Streaming Data Service architecture reflects a strategic emphasis on standardized industry measurement solutions, creating opportunities to sell measurement and analytics solutions to forward-looking broadcasters and agencies.

Technological and Market Leadership With a technology stack supporting interoperability and workflow automation and a prominent position within premium video ecosystems, OpenAP is well-positioned to upsell advanced targeting, attribution, and cross-platform measurement tools to large advertising agencies and TV networks.