Market Leadership OpenAP's backing by major U.S. TV networks and its focus on transforming television advertising create a strong position to attract large-scale broadcasters and media companies seeking to modernize their ad buying processes and expand digital footprint.

Innovative Identity Solutions The recent launch of Open Identity signifies an opportunity to engage brands and agencies interested in cross-platform, transparent audience targeting and measurement for streaming and traditional TV campaigns.

Strategic Partnerships OpenAP's collaborations with industry giants like Audyns and TelevisaUnivision, along with industry initiatives like the Joint Industry Committee, open avenues to offer integrated ad solutions to top broadcasters and content distributors.

Data-Driven Focus With its data activation platform, OpenAP is well-positioned to serve data-centric advertisers looking for scalable audience targeting and measurement, especially in advanced video campaigns across linear and digital environments.

Investments and Growth Owned by Snowflake Ventures and generating significant revenue, OpenAP has the financial backing and resources to expand its technology offerings and attract enterprise clients seeking innovative programmatic advertising solutions.