Innovative CTV Ad Platform Simulmedia has recently launched Skybeam, a CTV ad platform designed to make high-impact TV campaigns accessible to a wider audience without requiring complex tech or large budgets. This innovation presents an opportunity for Simulmedia to cater to businesses looking for precision-targeted and cost-efficient advertising solutions.

Precision-targeted Pharma Campaigns The partnership between Simulmedia and PurpleLab, Inc. enables the delivery of precision-targeted, cost-efficient pharma campaigns across linear and streaming TV platforms. This collaboration opens doors for Simulmedia to tap into the pharmaceutical industry and provide compliant and impactful advertising opportunities.

Automated Performance Optimization Simulmedia's introduction of the Automated Performance Optimization feature to its TV+ platform offers unprecedented transparency in TV advertising. This advancement creates sales prospects for Simulmedia by showcasing the platform's ability to enhance performance and deliver measurable results to potential clients.

Enhanced Audience Targeting Through its partnership with Comscore, Inc., Simulmedia integrated Comscore's TV viewership audiences into its TV+ platform. This integration allows Simulmedia to offer enhanced audience planning, targeting, and activation capabilities, attracting advertisers seeking to reach specific demographics effectively.

Leadership in Cross-Channel Advertising Simulmedia's renewed partnership with TiVo and the hire of Jon Werther as EVP of Operations and Business Development solidify its position as a leader in cross-channel TV advertising. This reputation as an industry leader presents sales opportunities for Simulmedia by demonstrating credibility and expertise in delivering impactful advertising solutions across various channels.