Insights

Tech Platform OPENLANE operates a nationwide dealer-centric wholesale marketplace backed by a modern tech stack including data analytics capabilities such as Amazon Athena, identity management via OpenID Connect, and cloud and automation tools, creating sales opportunities to offer dealers data-driven pricing, analytics, and seamless system integrations with their current workflows.

Leadership Momentum Recent governance and leadership appointments, including new board members and a chief financial officer, signal a growth phase and more formal partnerships, opening doors for engagement at the board or investor-relations level and for co selling with channel partners.

Scale Opportunity With mid range revenue and a national footprint, OPENLANE is well positioned to expand into dealer logistics coordination, reconditioning network integration, and related services within the marketplace to improve inventory turnaround and dealer profitability.

Competitive Position The competitive landscape includes large players such as Copart and Manheim; OPENLANE's dealer-centric focus and digital marketplace positioning present opportunities to target independent dealers and smaller fleets seeking streamlined wholesale processes and easier tech adoption.

Industry Partnerships Open engagement with industry events like NADA Show and technology partnerships such as AWS migration with Sierra-Cedar indicate openness to partnerships and co marketing; propose sponsored data-sharing programs, integrations, or cloud-enabled workflow enhancements for dealers.

OPENLANE US Tech Stack

OPENLANE US uses 8 technology products and services including OpenTelemetry, Jenkins, Google Fonts API, and more. Explore OPENLANE US's tech stack below.

  • OpenTelemetry
    Api Management
  • Jenkins
    Continuous Integration
  • Google Fonts API
    Font Scripts
  • Swift
    Programming Languages
  • Python
    Programming Languages
  • HTML
    Programming Languages
  • Microsoft Teams
    Team Collaboration
  • Google Search Console
    Web Analytics

Media & News

OPENLANE US's Email Address Formats

OPENLANE US uses at least 2 format(s):
OPENLANE US Email FormatsExamplePercentage
First.Last@backlotcars.comJohn.Doe@backlotcars.com
72%
First@backlotcars.comJohn@backlotcars.com
19%
Last@backlotcars.comDoe@backlotcars.com
8%
FirstL@backlotcars.comJohnD@backlotcars.com
1%
FLast@openlane.comJDoe@openlane.com
72%
First@openlane.comJohn@openlane.com
21%
First.Last@openlane.comJohn.Doe@openlane.com
6%
FirstLast@openlane.comJohnDoe@openlane.com
1%

Frequently Asked Questions

What is OPENLANE US's phone number?

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You can contact OPENLANE US's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OPENLANE US's official website and social media links?

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OPENLANE US's official website is openlane.com and has social profiles on LinkedIn.

What is OPENLANE US's NAICS code?

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OPENLANE US's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does OPENLANE US have currently?

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As of July 2026, OPENLANE US has approximately 361 employees across 4 continents, including North AmericaSouth AmericaAsia. Key team members include Cto: F. S.Chief Information Security Officer: L. R.President: J. B.. Explore OPENLANE US's employee directory with LeadIQ.

What industry does OPENLANE US belong to?

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OPENLANE US operates in the Internet Marketplace Platforms industry.

What technology does OPENLANE US use?

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OPENLANE US's tech stack includes OpenTelemetryJenkinsGoogle Fonts APISwiftPythonHTMLMicrosoft TeamsGoogle Search Console.

What is OPENLANE US's email format?

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OPENLANE US's email format typically follows the pattern of First.Last@backlotcars.com. Find more OPENLANE US email formats with LeadIQ.

When was OPENLANE US founded?

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OPENLANE US was founded in 2014.
OPENLANE US logo

OPENLANE US

Internet Marketplace PlatformsMissouri, United States201-500 Employees

BacklotCars is a motor vehicle manufacturing company based in Kansas City, Missouri. The company lists openlane.com as its website. The provided description notes a nationwide wholesale marketplace that is aimed at dealers, using digital tools to streamline buying and selling inventory and to emphasize a dealer-focused experience.

Its target customers are automobile dealers seeking to simplify wholesale transactions and improve efficiency in inventory management. While the information does not provide a founding date, it situates the business in Kansas City and describes a digital marketplace model within the automotive wholesale sector.

Section iconCompany Overview

Phone number
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    OPENLANE US's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    OPENLANE US's revenue is estimated to be in the range of $250M$500M

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