Insights

Digital Market Leadership BacklotCars operates a leading digital wholesale marketplace for used vehicles, providing a streamlined and dealer-centric platform that differentiates it from traditional auto auction services. This focus presents an opportunity to target automotive dealers looking to modernize their inventory sourcing and sales processes.

Recent Technology Innovations The company's launch of advanced tools like Code Boost IQ and Automated Absolute Sale indicates a strong emphasis on cutting-edge technology that enhances decision-making and sales efficiency. Business development efforts can highlight collaborations or integrations with these innovations to attract tech-savvy dealerships.

Growing Market Presence OPENLANE's active participation in key industry events such as the NADA Show 2025 and strategic asset sales demonstrate ongoing growth and market engagement. Engaging with their expanding network could uncover cross-sell or partnership opportunities for complementary automotive solutions.

Financial Stability With revenue estimates between 250 million to 500 million dollars, BacklotCars shows solid financial health, making it a viable partner for joint ventures, software integrations, or service offerings within the wholesale auto industry.

Strategic Leadership Changes Recent appointments of top executives such as the Vice President of Investor Relations and Chief Financial Officer reflect a forward-looking leadership strategy. This may signal openness to strategic partnerships and new business initiatives that can be targeted by sales professionals.

OPENLANE US Tech Stack

OPENLANE US uses 8 technology products and services including OpenSearch, Open Graph, Font Awesome, and more. Explore OPENLANE US's tech stack below.

  • OpenSearch
    Analytics
  • Open Graph
    Content Management System
  • Font Awesome
    Font Scripts
  • Apollo Client
    Programming
  • HTML
    Programming Languages
  • Java
    Programming Languages
  • X-XSS-Protection
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

OPENLANE US's Email Address Formats

OPENLANE US uses at least 2 format(s):
OPENLANE US Email FormatsExamplePercentage
First.Last@backlotcars.comJohn.Doe@backlotcars.com
71%
First@backlotcars.comJohn@backlotcars.com
19%
Last@backlotcars.comDoe@backlotcars.com
8%
FirstL@backlotcars.comJohnD@backlotcars.com
1%
First.Middle@backlotcars.comJohn.Michael@backlotcars.com
1%
FLast@openlane.comJDoe@openlane.com
71%
First@openlane.comJohn@openlane.com
22%
First.Last@openlane.comJohn.Doe@openlane.com
6%
FirstLast@openlane.comJohnDoe@openlane.com
1%

Frequently Asked Questions

Where is OPENLANE US's headquarters located?

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OPENLANE US's main headquarters is located at 1100 Main Street #1500 Kansas City, Missouri 64105 United States. The company has employees across 4 continents, including North AmericaSouth AmericaAsia.

What is OPENLANE US's phone number?

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You can contact OPENLANE US's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OPENLANE US's official website and social media links?

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OPENLANE US's official website is openlane.com and has social profiles on LinkedIn.

How much revenue does OPENLANE US generate?

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As of April 2026, OPENLANE US's annual revenue is estimated to be $19M.

What is OPENLANE US's NAICS code?

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OPENLANE US's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does OPENLANE US have currently?

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As of April 2026, OPENLANE US has approximately 357 employees across 4 continents, including North AmericaSouth AmericaAsia. Key team members include Cto: F. S.Chief Information Security Officer: L. R.Vice President Of Investor Relations: W. W.. Explore OPENLANE US's employee directory with LeadIQ.

What industry does OPENLANE US belong to?

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OPENLANE US operates in the Motor Vehicle Manufacturing industry.

What technology does OPENLANE US use?

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OPENLANE US's tech stack includes OpenSearchOpen GraphFont AwesomeApollo ClientHTMLJavaX-XSS-ProtectionHTTP/3.

What is OPENLANE US's email format?

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OPENLANE US's email format typically follows the pattern of First.Last@backlotcars.com. Find more OPENLANE US email formats with LeadIQ.

When was OPENLANE US founded?

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OPENLANE US was founded in 2014.

OPENLANE US

Motor Vehicle ManufacturingMissouri, United States201-500 Employees

OPENLANE is a nationwide wholesale marketplace that is revolutionizing how dealers buy and sell inventory. 

We use the latest technology to create a truly dealer-centric experience that makes wholesale easier, and dealerships more successful. 

Learn more about how you can use OPENLANE to streamline your business at openlane.com.

Got a drive to make a difference? Check out our current job openings at openlane.com/careers.

Section iconCompany Overview

Headquarters
1100 Main Street #1500 Kansas City, Missouri 64105 United States
Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    OPENLANE US's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    OPENLANE US's revenue is estimated to be in the range of $250M$500M

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