Strong Market Presence OpenWater has demonstrated consistent growth, being named to the Inc5000 list four years in a row since 2017, indicating a healthy and expanding customer base in the association, higher education, and foundation sectors.

Product Diversification The company's dual-platform approach supports virtual event hosting and application review processes, offering multiple cross-sell opportunities to organizations needing comprehensive conference management and awards platforms.

Strategic Integrations Recent launches like the Salesforce AppExchange integration suggest an openness to partnerships and integrations, creating avenues for upselling to existing Salesforce users in relevant sectors.

Industry Recognition Being an authorized iMIS product partner and recognized as a fast-growing company enhances credibility, making it easier to approach associations and non-profits seeking reputable and scalable software solutions.

Financial Opportunity With revenues ranging from $100 million to $250 million and a sizable employee base, OpenWater represents a mature business with potential for expansion into new verticals, adding value through targeted sales of advanced event and review management tools.