Global expansion OpenWay is expanding in Africa, including Kenya, and through regional partnerships in Francophone Africa, while serving clients in 83 countries. This presents opportunities to engage regional banks, fintechs, and PSPs that need a scalable, multi-deployment payments platform to support rapid expansion.

Cross-border rails Way4 supports multiple networks and rails, with partnerships including UnionPay and Visa and full UPI product support. This creates a strong sales angle for banks looking to enter or expand cross-border payments and multi-rail capabilities across APAC, Europe, and beyond.

Cloud leadership OpenWay is recognized as a leading cloud payments provider and Way4 offers cloud, on-prem, SaaS, or hybrid deployments. This appeals to cloud-first banks and fintechs seeking scalable, secure implementations, with clear migration paths and governance benefits.

End-to-end payments Way4 covers from account management to card issuing, merchant acquiring, transaction switching, digital wallets, tokenization and fleet cards. This enables cross-sell across banking lines and verticals such as e-commerce, oil and telecom, with opportunities to add BNPL and wallet capabilities.

Market leadership OpenWay is ranked #1 in payment processing software by major analysts and has strategic partnerships and national infrastructure projects, signaling reliability and scale. Target enterprise banks, national schemes, and large PSPs seeking a proven, globally supported platform for modernization projects.