Strategic partnerships Opinium highlights collaborations with major organisations across sectors and recent client wins (PA Consulting, FMB Insurance Services, HomeOwners Alliance, Working To Wellbeing, The Investment Association, Global Women in PR). This indicates opportunities to upsell or cross-sell research services to large enterprises and industry bodies through multi-country or sector-specific studies.

Global footprint With offices in London, New York, Amsterdam, and Cape Town and a track record of international projects, Opinium can pitch for multinational research engagements, regional fieldwork capabilities, and cross-market benchmarking to global brands seeking consistent insights across markets.

AI and methodology The blend of robust methodologies with creative thinking and cutting-edge AI capabilities suggests Opinium can position itself for advanced analytics, automated insights, and faster turnarounds, appealing to clients prioritising speed, scalability, and data-driven decision making.

Public affairs and policy focus Serving sectors like politics, financial services, technology, healthcare, and consumer markets, along with public debate shaping, points to opportunities in policy impact studies, stakeholder analysis, and nation/region-wide surveys for regulatory or reputational risk management.

Growth and credibility Being a multi-award-winning agency (Market Research Society Agency of the Year) and mid-sized with revenue in the mid-range suggests a credible partner for mid-to-large clients seeking proven impact without the scale of the largest incumbents, enabling value-based pricing and strategic retainer opportunities.