Insights

Market Niche OptimaFI specializes in providing data-driven digital marketing solutions to community banks and credit unions, positioning itself as a key partner for financial institutions seeking targeted growth strategies.

Growth Potential With revenue estimates between 50 and 100 million dollars and a highly focused client base, OptimaFI presents substantial opportunities for expansion within the financial services marketing segment.

Technology Stack Utilizing advanced marketing tools such as HubSpot, Google Analytics, and data analytics platforms, OptimaFI demonstrates a strong technical foundation conducive to scalable marketing and analytics services.

Competitive Edge OptimaFI’s unique offering of a large industry normative database with over 10 billion data points enables tailored and highly effective campaigns, creating a competitive advantage in the financial marketing space.

Partnership Approach The company’s pay-for-performance campaign model, where they invest directly in client success, could be leveraged to build strategic partnerships and deepen client relationships across the financial industry.

OptimaFI Tech Stack

OptimaFI uses 8 technology products and services including Shopify, Apple iCloud Mail, jQuery Migrate, and more. Explore OptimaFI's tech stack below.

  • Shopify
    E-commerce
  • Apple iCloud Mail
    Email
  • jQuery Migrate
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • PHP
    Programming Languages
  • X-XSS-Protection
    Security
  • Lead Forensics
    Software As A Service
  • Google Analytics
    Web Analytics

Media & News

OptimaFI's Email Address Formats

OptimaFI uses at least 2 format(s):
OptimaFI Email FormatsExamplePercentage
FLast@infusionmarketinggroup.comJDoe@infusionmarketinggroup.com
41%
First@infusionmarketinggroup.comJohn@infusionmarketinggroup.com
28%
First.Last@infusionmarketinggroup.comJohn.Doe@infusionmarketinggroup.com
19%
Last@infusionmarketinggroup.comDoe@infusionmarketinggroup.com
12%

Frequently Asked Questions

Where is OptimaFI's headquarters located?

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OptimaFI's main headquarters is located at 6000 Poplar Avenue Memphis, Tennessee 38119 United States. The company has employees across 2 continents, including North AmericaAsia.

What is OptimaFI's phone number?

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You can contact OptimaFI's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OptimaFI's official website and social media links?

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OptimaFI's official website is optimafi.com and has social profiles on LinkedIn.

What is OptimaFI's NAICS code?

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OptimaFI's NAICS code is 52 - Finance and Insurance.

How many employees does OptimaFI have currently?

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As of March 2026, OptimaFI has approximately 90 employees across 2 continents, including North AmericaAsia. Key team members include Chief Financial Officer: S. N.Vp Client Services Manager: J. R.Vice President Creative Services: N. S.. Explore OptimaFI's employee directory with LeadIQ.

What industry does OptimaFI belong to?

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OptimaFI operates in the Financial Services industry.

What technology does OptimaFI use?

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OptimaFI's tech stack includes ShopifyApple iCloud MailjQuery MigrateHubSpotPHPX-XSS-ProtectionLead ForensicsGoogle Analytics.

What is OptimaFI's email format?

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OptimaFI's email format typically follows the pattern of FLast@infusionmarketinggroup.com. Find more OptimaFI email formats with LeadIQ.

When was OptimaFI founded?

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OptimaFI was founded in 2007.

OptimaFI

Financial ServicesTennessee, United States51-200 Employees

OptimaFI delivers data-driven software tools and expertise that help community banks and credit unions turn complexity into confident decisions across growth, risk, and investment. Built by the teams behind Infusion, QwickRate, and IntelliCredit, OptimaFI unifies trusted solutions into one organization.

We help community financial institutions optimize how they grow, manage risk, and improve financial performance by combining peer benchmarking, purpose-built software, and expert services. Our approach connects strategy with execution—so leaders can make informed, defensible decisions without unnecessary complexity.

OptimaFI solutions are organized across three core pillars:

OptimaFI Growth
Data-informed Acquire, Onboard, and Cross-Sell programs designed to drive measurable growth, with clear tracking and pay-for-results options.

OptimaFI Credit Risk
Third-Party Loan Review, Portfolio Analysis, stress testing, and CECLSolver—delivering practical outputs institutions can rely on for regulatory and risk management needs.

OptimaFI Balance Sheet
Funding and investing solutions, including CD Marketplace (formerly QwickRate), Call Report Insights, and Household Insights to support liquidity, pricing, and performance conversations.

Today, OptimaFI serves more than 2,500 community banks and credit unions across the United States. Clients keep the teams, relationships, and workflows they trust—now supported by expanded capabilities under the OptimaFI brand.

Section iconCompany Overview

Headquarters
6000 Poplar Avenue Memphis, Tennessee 38119 United States
Phone number
NAICS Code
52 - Finance and Insurance
Founded
2007
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    OptimaFI's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    OptimaFI's revenue is estimated to be in the range of $50M$100M

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