Optimal Employee Directory
Software DevelopmentWellington, New Zealand51-200 Employees
Optimal is a mid-sized software development company based in Wellington, New Zealand, that offers a User Insight Platform designed to help product teams and UX researchers derive actionable insights from user behavior. The platform translates how people interact with digital experiences into the reasons behind their actions, enabling teams to make decisions aligned with what users actually need. Its client base includes major brands such as Lego, Nike, Netflix and Apple, illustrating a focus on organizations pursuing data-driven product outcomes. In January 2026, Optimal Workshop Limited released Optimal 3.0, a notable recent development in its product lineup.