Small to Medium Business Focus Optistar Technology Consultants primarily serves small businesses with 5-120 workstations, accounting for the majority of their client base. This indicates an opportunity to offer tailored IT support, cloud solutions, and cybersecurity packages that cater specifically to the needs of small to mid-sized enterprises seeking cost-effective IT services.

Industry Diversification The company supports clients across diverse industries including retail, medical, legal, and environmental services. This broad industry experience suggests potential to develop specialized service bundles that address industry-specific compliance and technology requirements, appealing to a wider range of prospects.

Recent Acquisition Optistar was acquired by Synoptek in December 2022, providing access to expanded resources, strategic partnerships, and a larger customer network. Leveraging this relationship can open doors to new sales channels and joint marketing opportunities targeting enterprise-level clients.

Innovative Service Offerings The launch of an Office 365 Backup solution in 2019 demonstrates a proactive approach to addressing cybersecurity and data protection concerns. Promoting new and innovative data security solutions can attract clients looking for reliable backup and disaster recovery services.

Technology Stack & Cloud Adoption Utilizing cloud platforms like Microsoft Azure and Azure Active Directory indicates a strong emphasis on cloud solutions. Offering advanced cloud migration, management, and security services can meet the growing demand for digital transformation among small and mid-sized businesses.