Small yet scalable Target the agency for growth-oriented marketing services, given their lean team size but full-service capabilities. Propose scalable solutions like white-label partnerships, boutique campaigns, and outsourced creative/drivetime media buying to support expanding client wins without severely increasing headcount.

Detroit focus Position offerings around the Greater Detroit area where they operate, highlighting regional media planning, local SEO, and community-focused campaigns to win more local business and strengthen footprint with Michigan-based clients.

Digital stack leverage Leverage their current technology stack (Squarespace, Google tools, analytics, and Yandex Metrica) to propose integrated performance marketing packages, conversion optimization, and analytics-driven reporting to attract data-centric brands seeking measurable impact.

Revenue growth potential With reported revenue in the one to ten million range, pursue mid-market client opportunities and upsell on full-service media, TV and radio, print, and outdoor advertising to accelerate pace of new business and cross-sell capabilities.

Competitive positioning Differentiate by emphasizing creative, humorous branding and client-centric problem solving, while offering flexible partnerships (retainers, project-based, or hybrid) to attract clients looking for hands-on, responsive agencies with a personal touch.