Niche AWS focus Ordinary Experts specializes in AWS infrastructure automation and management using tools like Terraform, CloudFormation, and Chef, presenting a targeted opportunity to upsell managed AWS optimization, security, and governance services to similarly aligned clients.

Open source momentum Recent launch of CONSUL DEMOCRACY Marketplace Pattern and other open source offerings indicate collaboration potential and credibility; leverage as a doorway to partnerships, consulting engagements, and co-marketing with AWS-focused firms and ISVs.

Small but scalable With a lean team of 2-10 employees and revenue in early-to-mid range, there is an opportunity to offer fractional engineering, onboarding, and rapid-prototype projects to larger enterprises seeking agile AWS modernization without large fixed costs.

Security partnerships Previous collaboration with WafCharm for AWS WAF automation signals a channel to pursue security-focused AWS workloads, threat detection, and compliance automation services for mid-market and enterprise clients looking to strengthen cloud defenses.

Marketplace and product leverage Experience launching AWS Marketplace products such as Mastodon setups and Jitsi Meet integrations suggests selling readiness for cloud-native solutions, managed templates, and repeatable deployments to customers seeking quick time-to-value in cloud environments.