Open source momentum Ordinary Experts has launched open source patterns such as CONSUL DEMOCRACY Marketplace Pattern and maintains a track record of releasing AWS Marketplace products, signaling readiness for partner-led co-development and opportunities to monetize through collaborative offerings.

AWS specialization As an AWS Advanced Consulting Partner focused on infrastructure automation with Terraform, CloudFormation, and Code/CI pipelines, they are well positioned to upsell advanced cloud automation, security hardening, and managed DevOps services to mid-market and enterprise clients adopting AWS.

Security collaboration Partnerships with WafCharm and cybersecurity tooling providers indicate a channel path for selling cloud security management, WAF automation, and ongoing security operations services to organizations needing scalable, automated protection on AWS.

Small but nimble With a lean team (2-10 employees) and diversified AWS-centric offerings, there is an opportunity to target SMBs and fast-growing startups seeking hands-on, cost-efficient cloud automation and consulting supported by modular, marketplace-ready solutions.

Financial potential Reported annual revenue in the $1M–$10M range, coupled with a portfolio of marketplace products and active software patterns, suggests potential for expanding managed services, licensing, and consulting engagements to scale revenue through repeatable offerings and partner channels.