Market Expansion With a focus on residential and commercial installations across multiple states, there is significant opportunity to expand into new geographic markets or deepen penetration within existing regions.

Service Portfolio The company offers a broad range of mobility solutions including elevators, stairlifts, and dumbwaiters, presenting opportunities for bundling products or upselling advanced or custom features to current clients.

Customer Segments Serving both residential and commercial sectors like churches and offices allows targeted marketing toward property managers, facility directors, and homeowners undertaking accessibility upgrades.

Revenue Opportunities With revenues between 10 to 25 million USD and a lean team, there is potential to increase sales through digital marketing, referral partnerships, and expanding after-sales support and maintenance services.

Competitive Positioning Operating alongside larger firms like Garaventa Lift suggests opportunities for strategic alliances or niche differentiation, particularly emphasizing personalized service and local expertise in the Midwest and surrounding regions.