Growth Funding Origin Agency recently announced a strategic investment from Demeter Partners and appointed Mary Jo Behrman as Managing Partner, signaling a growth trajectory and potential for expanded marketing spend with enterprise clients seeking innovative brands and agency leadership.

Strategic Capabilities With strengths in brand identity, packaging, experiential design, product introduction, strategy, and advertising, Origin can pitch full funnel campaigns and turnkey rebranding programs to mid-size brands looking to elevate market perception and consumer emotion.

Midmarket Scale Team size and revenue place Origin in the mid-market segment, presenting opportunities to win strategic, long-term partnerships with mid-sized consumer brands seeking agile, creative partners without the overhead of large global agencies.

Digital & Tools Proficiency in Adobe Creative Suite, Squarespace, WordPress, and e-commerce capabilities via Squarespace Commerce, along with Google Workspace, positions Origin to offer integrated digital branding, content hubs, and online storefront launches for clients pursuing omnichannel experiences.

Talent Growth Recent leadership addition as Managing Partner and a clear growth investment imply potential for expanding senior-level engagement, offering sales teams the mandate to present larger, more ambitious engagements and cross-sell services across strategy, creative, and experiential design.