Insights

Expanding Global Presence With over 600 stores worldwide, including 66 international locations, Original Marines demonstrates significant market reach and potential for expansion into new regions or markets, especially where casual and kidswear demand is growing.

Strong Brand Heritage Established since 1983 with a successful history in casual and sportswear, the company's long-standing reputation enhances customer trust and loyalty, presenting opportunities for premium collaborations or exclusive product line launches.

Recent Product Innovation The launch of the 'Sun and Fun, Care Edition' indicates a focus on seasonal, sustainable, or innovative product lines, which can attract environmentally conscious consumers and open doors for partnerships in eco-friendly apparel.

Digital Engagement Utilization of platforms like Centro and Zendesk suggests a focus on customer service and digital sales channels, offering opportunities to enhance ecommerce capabilities, implement targeted digital marketing, and improve omnichannel retail strategies.

Market Competitiveness Operating in a competitive retail landscape alongside giants like H&M and Primark, Original Marines can leverage its affordable quality positioning and international presence to target price-sensitive shoppers with tailored promotions and localized marketing efforts.

Similar companies to Original Marines S.p.A.

Original Marines S.p.A. Tech Stack

Original Marines S.p.A. uses 2 technology products and services including Centro, Zendesk, and more. Explore Original Marines S.p.A.'s tech stack below.

  • Centro
    Demand Side Platforms
  • Zendesk
    Documentation Tools

Original Marines S.p.A.'s Email Address Formats

Original Marines S.p.A. uses at least 1 format(s):
Original Marines S.p.A. Email FormatsExamplePercentage
First.Last@originalmarines.comJohn.Doe@originalmarines.com
30%
FirstLast@originalmarines.comJohnDoe@originalmarines.com
30%
FirstL@originalmarines.comJohnD@originalmarines.com
10%
First.Last@originalmarines.comJohn.Doe@originalmarines.com
30%

Frequently Asked Questions

What is Original Marines S.p.A.'s official website and social media links?

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Original Marines S.p.A.'s official website is originalmarines.com and has social profiles on LinkedIn.

What is Original Marines S.p.A.'s NAICS code?

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Original Marines S.p.A.'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Original Marines S.p.A. have currently?

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As of December 2025, Original Marines S.p.A. has approximately 1.5K employees across 5 continents, including EuropeAsiaAfrica. Key team members include Head Of Real Estate Department: C. M.Head Of Human Resources: I. M.Head Of Category & Supply Chain: D. P.. Explore Original Marines S.p.A.'s employee directory with LeadIQ.

What industry does Original Marines S.p.A. belong to?

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Original Marines S.p.A. operates in the Retail Apparel and Fashion industry.

What technology does Original Marines S.p.A. use?

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Original Marines S.p.A.'s tech stack includes CentroZendesk.

What is Original Marines S.p.A.'s email format?

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Original Marines S.p.A.'s email format typically follows the pattern of First.Last@originalmarines.com. Find more Original Marines S.p.A. email formats with LeadIQ.

When was Original Marines S.p.A. founded?

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Original Marines S.p.A. was founded in 1983.

Original Marines S.p.A.

Retail Apparel and FashionCampania, Italy1001-5000 Employees

Original Marines is a company specialized in the production and distribution of casual wear and sportswear, aiming at the best quality/price relation, founded in 1983 by five business men from Campania.

Everything started at the beginning of the 1980s with the production of plain white T-shirts made to look like “the ones Marines wear”. The item was a great success and 25 million T-shirts were sold in a few years. It was a great success for the five business men from Campania, who started off thinking of a clothes company and ended up with a successful business, currently operating in Italy and abroad. 

Only ten years after they started, the founding members set out on a new adventure: retail sales. In 1993 they inaugurated the first, single-brand store. Only four years later there were over 100 stores, Original Marines franchises, all over Italy.

From then on the Original Marines brand has grown and developed exponentially. In 2004 there were over 350 franchise stores, as well as the 50 Cartoon Village direct points of sale and the 28 in Europe, Asia, Africa and South America. In 2005 there were 374 single-brand Original Marines stores.

Currently Original Marines stores can be found all over the world – there are over 600 single-brand stores and 66 of them are abroad.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1983
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Original Marines S.p.A.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Original Marines S.p.A.'s revenue is estimated to be in the range of $25M$50M

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