Niche Market Focus Original Moxie caters to a premium segment of eco-conscious consumers seeking natural, cruelty-free, and diagnostic hair care solutions, presenting opportunities to partner with environmentally aligned brands and organic product suppliers.

Small but Specialized With a lean team of 2-10 employees and a revenue range under 1 million dollars, the company is positioned as a boutique specialty brand that values personalized customer engagement, ideal for targeted marketing and premium product collaborations.

Education and Services The company's emphasis on professional education and in-depth salon consultations offers opportunities to introduce advanced training solutions, salon partnership programs, and professional product lines to expand their service offerings.

Digital Engagement Using platforms like WordPress and Google Analytics indicates a focus on online presence and customer data, ideal for deploying digital marketing tools, ecommerce enhancements, and customer insights-driven campaigns to boost sales.

Market Positioning Aligned with similar boutique brands and competing with firms like EDEN BodyWorks and Ouidad, Original Moxie can leverage its unique diagnostic approach and eco-friendly ethos to differentiate and target niche consumer segments within the personal care industry.