Investment & Growth Windsong Brands LLC recently invested in DevaCurl, signaling potential for expanded distribution, capitalization on growth opportunities, and increased channel partnerships that a sales team can leverage for new wholesale and retailer collaborations.

Product Expansion Frequent new launches such as Dry No-Poo Dry Shampoo and Mist of Wonders Leave-In Curl Spray indicate ongoing product development and cross-sell opportunities with existing customers seeking comprehensive curl care, plus upsell potential to professional stylists.

Professional Channel Pro-focused initiatives like CurlBond Pro Boost and strong ties to stylists suggest partnerships with salons and beauty professionals. Targeted B2B outreach could drive salon/expert retail deals and education program activations.

Dermatologist Co‑Developed Dermatologist co-developed formulations positioned for trusted efficacy, offering a compelling cross-sell to dermatology clinics, med-spas, and dermatologist-referred clients seeking premium curl care solutions.

Market Position Established 25+ years with a dedicated curl expertise niche and notable social presence. Leverage brand credibility to pursue retailer partnerships with beauty quads, prestige perimeters, and cross-brand bundles aligned with other high-performing curl or natural-texture brands.