Targeted Market Niche As a construction-focused company with a specialized offering in ornamental tiling, Ornamental Tile can pursue partnerships and supply agreements with large-scale commercial developers and luxury residential builders seeking high-end decorative surfaces.

Digital Presence Growth Utilizing Microsoft 365 and web hosting tools indicates an opportunity to expand their online marketing efforts, showcase project portfolios, and attract new clients through enhanced digital branding and project showcases.

Client Base Expansion Given the company's small size and revenue range, there is significant potential to scale by targeting contractors, interior designers, and renovation specialists involved in projects with high design value and customization needs.

Technology Adoption Adoption of established tech stacks suggests openness to integrating new digital sales tools, CRM systems, or project management solutions to streamline customer engagement and improve lead conversion rates.

Market Penetration Opportunity Competitors like Floor & Decor and The Tile Shop serve large markets, indicating room for Ornamental Tile to differentiate through bespoke offerings, superior craftsmanship, or personalized service to attract discerning clients.