Designer Partnerships Leverage professional design affiliations and in-store Design Studio to form partnerships with interior designers and contractors for large-scale projects, offering exclusive collections to attract designer clients and drive project-based sales.

Showroom Online Synergy Capitalize on a strong showroom network and e-commerce by aligning online and in-store experiences through 3D design renderings, customization options, and bundled offerings; deploy Magento and HubSpot to nurture omnichannel leads and convert designs into orders.

Exclusive Collaborations Capitalize on exclusive collaborations such as Signature collection and designer partnerships to create premium, co-branded tile lines; pursue licensing or co-brand deals with designers, developers, and design firms to generate new revenue streams.

Expansion Opportunities Evaluate selective market expansion opportunities by partnering with homebuilders and multi-family developers, leveraging financing leadership to support growth and optimize store footprint; consider relocations or new locations in underpenetrated regions.

Lifecycle Selling Enhance the design-to-purchase funnel by investing in design studio-driven sales and trade programs; use CRM and live chat to nurture professional and consumer customers, and promote bundles that combine tiles with maintenance and installation services.