Market Expansion Ortho360 operates across five locations in Texas, presenting opportunities to explore regional marketing strategies and technology integrations that can enhance patient engagement and streamline operations at each site.

Patient Demographics Focusing on both children and adults, Ortho360 caters to a broad age range, indicating a need for versatile orthodontic solutions, digital marketing, and tailored financing options to attract diverse patient groups.

Technology Adoption With a tech stack including web performance tools and user engagement platforms, there are opportunities to introduce advanced patient communication solutions and digital treatment planning software to enhance the patient experience.

Financial Growth Operating with a revenue range up to one million dollars, Ortho360 could benefit from scalable practice management tools, billing solutions, and marketing services designed to support growth and increase profitability.

Competitive Positioning Given the company's specialization in both traditional and clear aligner treatments, there is potential to differentiate through innovative marketing, patient loyalty programs, and partnerships with complementary dental care providers.