Target Market Focus Orton Consulting Group specializes in providing outsourced IT services and technology consulting tailored for small and medium-sized businesses, presenting opportunities to offer scalable solutions that align with their client base's growth and operational needs.

Technology Expertise The company's core competencies include managing Windows and Novell servers, email systems, and database environments, indicating a potential demand for modernized infrastructure, cloud migration, and integrated security solutions.

Growth Potential With a revenue range of up to one million dollars and a lean team, there is potential to expand service offerings and increase market share by targeting SMBs seeking affordable, reliable IT support and consultancy.

Competitive Edge By leveraging familiar tech stacks like Microsoft 365, cPanel, and Apache, Orton Consulting can position itself as a cost-effective partner for SMBs looking to optimize their existing infrastructure or transition to cloud-based systems.

Market Expansion Given the company's focus on SMBs, there is an opportunity to develop strategic partnerships with larger firms or industry associations to enhance visibility and attract more clients within competitive local and regional markets.