Fundraising Momentum Otterbein has seen significant donor activity with a major legacy gift and a substantial endowment investment for student programs, signaling strong fundraising momentum. This presents an opportunity to offer an integrated donor management CRM, advanced fundraising analytics, campaign planning tools, and secure giving experiences that can plug into campus systems.

Creative Tech Expansion With the launch of the Commercial Music major, there is growing demand for music production software, studio hardware, and industry partnerships that connect students to opportunities. This creates sales opportunities for educational licenses, hardware bundles, studio services, and integration with learning management platforms and career services tools.

Wellness Investment Otterbein’s focus on student wellness, evidenced by wellness endowment support, points to demand for mental health platforms, telehealth solutions, wellness program management, and data analytics for student wellbeing initiatives, as well as grant and fund management tools to support wellness projects.

Security and Compliance Given the security and policy emphasis reflected in the tech stack, there are opportunities to provide enterprise-grade LMS/CRM integrations, policy training and compliance platforms, cyber security tooling, data governance, and robust analytics tagging and measurement services.

Athletics Engagement Athletics program activity and leadership changes signal ongoing engagement and potential for sports analytics, recruiting and eligibility CRM, ticketing and sponsorship platforms, and digital media solutions to grow fan engagement and fundraising for athletics.