Marketing Optimization BGSU already leverages Google Ads Conversion Tracking and Adobe Experience Cloud, indicating mature digital marketing and analytics capabilities. A sales opportunity exists to expand marketing automation, personalized student journeys, and cross channel attribution with a modern customer data platform, AB testing, and creative optimization services.

STEM Partnerships BGSU Firelands and regional partnerships run free summer STEM programs and educator professional development. This presents an opportunity to offer K through twelve STEM education platforms, LMS and digital credentials, as well as scalable professional development content and grant funded programs to regional school districts.

Advancement Modernization The university recently promoted Dan Meyer to Executive Director of Development within the Division of University Advancement and has substantial revenue. This suggests opportunities to provide donor relationship management, fundraising analytics, events management, digital giving platforms, and streamlined agreement workflows integrated with existing tools such as DocuSign.

Athletics Engagement Hiring for external operations and hosting national life design convenings shows active athletics marketing and donor engagement. Potential to offer sponsorship and donor management platforms, ticketing and CRM integrations, athlete marketing tools, and digital fan engagement solutions to grow revenue and participation.

IT Security and Infrastructure The tech stack includes Cloudflare and Apache servers, signaling strong web presence but ongoing risk surface. There is a clear opportunity to offer advanced cybersecurity, web performance optimization, FERPA compliant data protection, identity and access management, and managed cloud security services to support campus operations.