Insights

Customer-Centric Approach OTTO's focus on delivering an exceptional shopping experience through its extensive product range and innovative digital channels presents opportunities for partnerships with technology vendors specializing in e-commerce personalization, customer engagement, and seamless payment solutions.

Technological Innovation With a tech stack that includes advanced cloud services, SAP S/4HANA, and a commitment to investing in new technologies, OTTO is positioned to adopt innovative solutions in supply chain management, AI-driven analytics, and automation tools that could enhance operational efficiency and customer insights.

Sustainability & Diversity OTTO's emphasis on sustainability and diversity initiatives creates potential collaborations with ESG-focused organizations, sustainable product suppliers, and diversity training providers to strengthen brand reputation and meet evolving consumer expectations.

Workplace Flexibility As a major employer advocating hybrid work models and work-life balance, OTTO could be interested in HR tech platforms, remote collaboration tools, and employee engagement solutions to attract and retain top talent in a competitive retail landscape.

Market Expansion Being the largest German online shop with a broad customer base and a diverse partner network, OTTO presents opportunities for growth in domestic and international markets through strategic technology integrations, logistics enhancements, and localized marketing platforms to expand its market reach.

OTTO Tech Stack

OTTO uses 8 technology products and services including Google Cloud Pub/Sub, Shopware, SAP S/4HANA, and more. Explore OTTO's tech stack below.

  • Google Cloud Pub/Sub
    Communication And Collaboration
  • Shopware
    E-commerce
  • SAP S/4HANA
    Enterprise Resource Planning
  • Selenium
    Frameworks And Libraries
  • Atlassian Jira Service Desk
    IT Service Management
  • JSON-LD
    Javascript Frameworks
  • Yammer
    Team Collaboration
  • Vaadin
    Web Frameworks

Media & News

OTTO's Email Address Formats

OTTO uses at least 1 format(s):
OTTO Email FormatsExamplePercentage
First.Last@otto.deJohn.Doe@otto.de
97%
Last.First@otto.deDoe.John@otto.de
2%
First@otto.deJohn@otto.de
1%

Frequently Asked Questions

What is OTTO's phone number?

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You can contact OTTO's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OTTO's stock symbol?

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OTTO is a publicly traded company; the company's stock symbol is EPAY.

What is OTTO's official website and social media links?

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OTTO's official website is otto.de and has social profiles on LinkedIn.

What is OTTO's NAICS code?

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OTTO's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does OTTO have currently?

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As of December 2025, OTTO has approximately 5K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: B. X.Chief Executive Officer: M. L.Ceo: O. M.. Explore OTTO's employee directory with LeadIQ.

What industry does OTTO belong to?

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OTTO operates in the Online and Mail Order Retail industry.

What technology does OTTO use?

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OTTO's tech stack includes Google Cloud Pub/SubShopwareSAP S/4HANASeleniumAtlassian Jira Service DeskJSON-LDYammerVaadin.

What is OTTO's email format?

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OTTO's email format typically follows the pattern of First.Last@otto.de. Find more OTTO email formats with LeadIQ.

When was OTTO founded?

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OTTO was founded in 1949.

OTTO

Online and Mail Order RetailHamburg, Germany5001-10000 Employees

OTTO is the largest german online shop and one of the largest employers in Hamburg. For over 75 years, we have been constantly evolving to offer our customers the best shopping experience possible.
 
Our channel is all about jobs, career tips, and insights into our working world. We also keep you up to date on topics that matter to us—such as tech, diversity, and sustainability.
 
What makes OTTO special? With over 18 million items from more than 34,000 brands, over 12.2 million customers, and over 6,200 partners, OTTO is the largest german online shop. With courage, passion, and openness to change, we invest in new technologies. Always at the center: our customers and the positive shopping experience in the app and on otto.de.
 
How do we work at OTTO? With around 6,000 employees, we are one of Hamburg's largest employers. New Work is part of our work culture. We work hybrid, i.e., both on our campus in Bramfeld and remotely from home or another mobile location, depending on the job and task.
 
Work-life balance is important to us at OTTO. To this end, we offer various benefits such as flexitime, workation, sabbaticals, and part-time work – even in all management positions. You can find all this here on LinkedIn or on Instagram https://www.instagram.com/otto_inside/
 
You can find more information about tech on our tech blog: https://otto.de/techblog
 
If you have any questions about our job postings or your application, please contact the relevant person in OTTO's recruitment department. You can contact them directly here: otto.me/2nfQU8d
 
Legal notice: https://www.otto.de/unternehmen/de/impressum/

Section iconCompany Overview

Phone number
Website
otto.de
Stock Symbol
EPAY
NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
1949
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    OTTO's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    OTTO's revenue is estimated to be in the range of $10B

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