Retail Expansion The company's wholesale focus and mid-range revenue indicate opportunity to scale through new retailer partnerships and private-label agreements with mid-size gifts and home décor retailers.

Private Label Potential Given a productive wholesale model and revenue level, there is a strong path to private-label candle lines with exclusive scents for existing and new retailers.

Digital Selling Tech stack shows active digital marketing and a modern e-commerce posture; leverage a enhanced B2B portal, analytics, and marketing automation to grow wholesale orders.

Operational Efficiency A lean team can benefit from automation in order management, invoicing, and fulfillment; propose CRM/ERP integration or outsourced logistics to scale wholesale operations.

Regional Differentiation Erie's location can be positioned as a regional advantage for Northeast and Midwest retailers seeking timely supply; target boutique chains and regional gift shops with local-market storytelling.