Market leadership Leverage OMA as the peak national body representing most of Australia’s outdoor media players to offer end-to-end OOH campaigns, access industry-wide contacts, and position as a trusted partner for national or multi-channel advertising solutions.

MOVE platform leverage Highlight MOVE and MOVE 2 as advanced audience measurement capabilities to sell data-driven campaigns, prove ROI, and offer clients stronger attribution for OOH spend compared to legacy measurement.

Regulatory alignment Capitalize on recent collaborations with regulatory bodies (ABAC, placement policies near schools) to position as a compliant, safe, and brand-protective option for advertisers, especially for sensitive categories.

Revenue growth signals With reported revenue in the multi-million range and a positive year-over-year performance in mid-2025, pursue longer-term, higher-value commitments such as national campaigns, turnkey partnerships, and creative integration through OMA’s Creative Awards ecosystem.

Sustainability and partnerships Tap into OMA’s focus on a sustainable industry and collaborations with producers, tech stack partners, and industry bodies to propose eco-friendly, responsible OOH solutions and co-marketing opportunities that enhance brand reputation.