Growth momentum OMA shows consistent revenue growth signals with quarterly gains in net media revenue and half-year figures indicating expanding market activity, presenting opportunities to upsell premium measurement services, strategic partnerships, and enhanced sponsorship packages to advertisers and agencies.

Measurement modernization MOVE is a flagship, industry-first audience measurement platform that strengthens data credibility and planning accuracy, offering a compelling sales angle to agencies and brands seeking improved attribution, country-wide coverage, and cross-channel optimization.

Policy alignment Recent collaborations with policy bodies to strengthen placement rules create a safer, more compliant advertising environment, providing a selling point for brands that require responsible outdoor placements and for platforms offering brand safety and regulatory compliance consulting.

Creative showcases Launch of the OMA Creative Awards highlights a willingness to elevate creative standards, opening doors for partnerships around awards programs, case-study driven campaigns, and co-branded content that demonstrates ad effectiveness and innovation.

Sustainability focus OMA’s emphasis on building a sustainable industry and its involvement in governance and regulatory affairs signal an opportunity to pitch sustainability reporting, environmental impact measurement, and responsible advertising initiatives to advertisers seeking green credentials.