Insights

Regional reach Primedia Out Of Home operates the largest wholly South African owned OOH network with over 18,000 panels in SA and 4,000 panels across 8 Rest of Africa markets, indicating strong regional coverage and potential for national and cross-border campaigns.

Diverse media mix Offers a broad suite of OOH products including Classic and Digital billboards, Rank, Programmatic digital advertising, Pharmacy, Activations, and Retail/Mall advertising, enabling tailored, multi-format campaigns for different brand objectives.

Strong financials Reported revenue in the range of 50 to 100 million USD suggests a solid mid-market scale with room for growth and potential upsell into premium formats and programmatic solutions.

Technology stack Uses a modern tech stack (WordPress, MySQL, Vue.js, Google Analytics, among others) that supports digital advertising operations, data-driven insights, and programmatic capabilities for performance-focused campaigns.

Growth opportunities Largest SA-owned OOH operator with extensive urban and rural reach in diverse markets presents opportunities for brand diversification, regional expansions, and cross-border campaigns in Africa, leveraging programmatic and retail/mall channels to unlock incremental reach.

Similar companies to Primedia Out Of Home

Primedia Out Of Home Tech Stack

Primedia Out Of Home uses 8 technology products and services including WordPress, MySQL, Vue.js, and more. Explore Primedia Out Of Home's tech stack below.

  • Content Management System
  • MySQL
    Database
  • Vue.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers
  • OpenResty
    Web Servers

Primedia Out Of Home's Email Address Formats

Primedia Out Of Home uses at least 4 email formats:
Primedia Out Of Home Email FormatsExamplePercentage
FirstL@primeoutdoor.co.zaJohnD@primeoutdoor.co.za
61%
First@primeoutdoor.co.zaJohn@primeoutdoor.co.za
32%
FLast@primeoutdoor.co.zaJDoe@primeoutdoor.co.za
4%
Last@primeoutdoor.co.zaDoe@primeoutdoor.co.za
3%

Frequently Asked Questions

What is Primedia Out Of Home's official website and social media links?

Minus sign iconPlus sign icon
Primedia Out Of Home's official website is primeoutdoor.co.za and has social profiles on LinkedIn.

How much revenue does Primedia Out Of Home generate?

Minus sign iconPlus sign icon
As of August 2026, Primedia Out Of Home's annual revenue is estimated to be $50M - $100M.

What is Primedia Out Of Home's SIC code and NAICS code?

Minus sign iconPlus sign icon
Primedia Out Of Home's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Primedia Out Of Home have currently?

Minus sign iconPlus sign icon
As of August 2026, Primedia Out Of Home has approximately 316 employees across 5 continents, including Africa, North America and Europe. Key team members include Ceo: D. R., Chief Executive Officer: S. N. and Chief Technology Officer: K. D. T. Explore Primedia Out Of Home's employee directory with LeadIQ.

What industry does Primedia Out Of Home belong to?

Minus sign iconPlus sign icon
Primedia Out Of Home operates in the Advertising Services industry.

What technology does Primedia Out Of Home use?

Minus sign iconPlus sign icon
Primedia Out Of Home's tech stack includes WordPress, MySQL, Vue.js, jQuery, Underscore.js, Google Analytics, Nginx and OpenResty.

What is Primedia Out Of Home's email format?

Minus sign iconPlus sign icon
Primedia Out Of Home's email format typically follows the pattern of FirstL@primeoutdoor.co.za. Find more Primedia Out Of Home email formats with LeadIQ.

When was Primedia Out Of Home founded?

Minus sign iconPlus sign icon
Primedia Out Of Home was founded in 1992.
Primedia Out Of Home logo

Primedia Out Of Home

Advertising ServicesGauteng, South Africa201-500 Employees

Primedia Out Of Home, a division of Primedia (Pty) Ltd, operates in the advertising services sector. Based in Johannesburg, Gauteng, South Africa, it is the largest wholly South African-owned out-of-home media specialist, with a network of over 18,000 panels in South Africa and about 4,000 panels across eight Rest of Africa markets.

Its offerings span classic and digital billboards, rank advertising, programmatic digital advertising, and venue formats such as pharmacy, activations, and retail and mall advertising. The company serves top brands across various industries and emphasizes delivering measurable results through flexible coverage that reaches both urban cosmopolitan audiences and rural communities. Primedia Out Of Home operates across South Africa and key markets in the rest of Africa, positioning itself as a regional OOH provider within the advertising services industry.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1992
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.