Diverse Product Portfolio Primedia Out-of-Home offers a comprehensive suite of out-of-home products, including classic billboards, digital billboards, rank advertising, programmatic digital advertising, pharmacy advertising, activations, and retail and mall advertising. This diverse range of offerings provides ample opportunities for tailored sales solutions to a wide variety of clients across different industries.

National and African Presence With a presence across South Africa and key markets in the Rest of Africa, Primedia Out-of-Home has over 18,000 advertising panels in South Africa and 4,000 panels across 8 countries in the Rest of Africa. This expansive reach enables sales teams to tap into a broader market, offering regional and national advertising solutions to meet the needs of clients targeting cosmopolitan consumers and rural communities.

Commitment to Innovation Primedia Out-of-Home is committed to continuous innovation in the out-of-home advertising space. This focus on innovation presents opportunities for sales professionals to introduce cutting-edge advertising solutions to clients, showcasing the company as a forward-thinking partner that can help brands stay ahead of the competition.

Targeted Audience Reach The company focuses on delivering measurable results by offering flexible coverage across the entire LSM/SEM spectrum, targeting diverse consumer segments from major urban areas to rural communities. Sales teams can leverage this targeted approach to provide clients with tailored campaigns that effectively connect brands with their specific target audiences.

Technology Integration Primedia Out-of-Home utilizes a modern tech stack that includes jsDelivr, WordPress, Vue.js, Backbone.js, and more. This strong technological foundation opens up opportunities for sales representatives to highlight the company's tech-savvy approach to advertising, positioning Primedia as a tech-forward partner capable of leveraging digital advancements to drive impactful campaigns for clients.