Insights

Market Reach Expansion Primedia Out Of Home has a broad presence across South Africa and other African countries with over 22,000 advertising panels, offering substantial opportunities for brands seeking regional and cross-border campaigns.

Diverse Media Portfolio The company offers a comprehensive range of Out-of-Home advertising solutions, including traditional billboards, digital displays, programmatic advertising, and retail activations, enabling tailored campaigns for different target audiences.

Technology Integration With advanced tech infrastructure including digital and programmatic capabilities, Primedia Out Of Home is well-positioned to offer innovative, data-driven advertising solutions that appeal to brands aiming for measurable results.

Growth Potential As the largest wholly South African-owned outdoor media specialist, Primedia's focus on innovation and service quality presents opportunities for brands to partner with a trusted local leader in advertising.

Industry Positioning Compared to international competitors with larger revenue bases, Primedia's strong domestic footprint and flexible media offerings serve as a strategic entry point for brands looking to establish or expand their presence in African markets.

Primedia Out Of Home Tech Stack

Primedia Out Of Home uses 8 technology products and services including WordPress, MySQL, Vue.js, and more. Explore Primedia Out Of Home's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • Vue.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers
  • Nginx
    Web Servers

Media & News

Primedia Out Of Home's Email Address Formats

Primedia Out Of Home uses at least 1 format(s):
Primedia Out Of Home Email FormatsExamplePercentage
FirstL@primeoutdoor.co.zaJohnD@primeoutdoor.co.za
60%
First@primeoutdoor.co.zaJohn@primeoutdoor.co.za
33%
FLast@primeoutdoor.co.zaJDoe@primeoutdoor.co.za
4%
Last@primeoutdoor.co.zaDoe@primeoutdoor.co.za
3%

Frequently Asked Questions

Where is Primedia Out Of Home's headquarters located?

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Primedia Out Of Home's main headquarters is located at Johannesburg, Gauteng South Africa. The company has employees across 5 continents, including AfricaNorth AmericaEurope.

What is Primedia Out Of Home's official website and social media links?

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Primedia Out Of Home's official website is primeoutdoor.co.za and has social profiles on LinkedIn.

What is Primedia Out Of Home's SIC code NAICS code?

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Primedia Out Of Home's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Primedia Out Of Home have currently?

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As of June 2026, Primedia Out Of Home has approximately 307 employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Ceo: D. R.Chief Revenue Officer (cro): S. D. C.Chief Growth Officer: L. B. M.. Explore Primedia Out Of Home's employee directory with LeadIQ.

What industry does Primedia Out Of Home belong to?

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Primedia Out Of Home operates in the Advertising Services industry.

What technology does Primedia Out Of Home use?

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Primedia Out Of Home's tech stack includes WordPressMySQLVue.jsjQueryUnderscore.jsGoogle AnalyticsOpenRestyNginx.

What is Primedia Out Of Home's email format?

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Primedia Out Of Home's email format typically follows the pattern of FirstL@primeoutdoor.co.za. Find more Primedia Out Of Home email formats with LeadIQ.

When was Primedia Out Of Home founded?

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Primedia Out Of Home was founded in 1992.
Primedia Out Of Home logo

Primedia Out Of Home

Advertising ServicesGauteng, South Africa201-500 Employees

Primedia Out Of Home, a division of Primedia (Pty) Ltd, operates in the advertising services sector. Based in Johannesburg, Gauteng, South Africa, it is the largest wholly South African-owned out-of-home media specialist, with a network of over 18,000 panels in South Africa and about 4,000 panels across eight Rest of Africa markets.

Its offerings span classic and digital billboards, rank advertising, programmatic digital advertising, and venue formats such as pharmacy, activations, and retail and mall advertising. The company serves top brands across various industries and emphasizes delivering measurable results through flexible coverage that reaches both urban cosmopolitan audiences and rural communities. Primedia Out Of Home operates across South Africa and key markets in the rest of Africa, positioning itself as a regional OOH provider within the advertising services industry.

Section iconCompany Overview

Headquarters
Johannesburg, Gauteng South Africa
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1992
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M$100M

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