Insights

Dominant SA OOH Primedia Out Of Home is the largest wholly South African owned OOH media specialist with extensive local reach across South Africa and a sizable footprint in Rest of Africa, presenting opportunities to upsell large, pan-regional campaigns.

Diverse Inventory A broad product suite including Classic and Digital billboards, Rank advertising, Programmatic digital, Pharmacy, Activations, Retail and Mall advertising enables cross-selling bundled campaigns tailored to different budgets and target segments.

Scale and Reach With over 18 000 ads in SA and 4 000 panels across 8 African countries, there's potential to offer scalable solutions for national brands seeking wide coverage and consistent messaging across urban and rural areas.

Tech and measurement Usage of analytics and programmatic capabilities alongside Google Analytics indicates a data-driven, measurable approach, enabling performance-based pitches and ROI-focused proposals for advertisers seeking attribution.

Financial footprint Revenue range of 50 to 100 million USD positions Primedia OOH as a mid-to-large player, suitable for larger deals, long-term contracts, and value-based partnerships with advertisers looking for stability and scale.

Primedia Out Of Home Tech Stack

Primedia Out Of Home uses 8 technology products and services including WordPress, MySQL, Vue.js, and more. Explore Primedia Out Of Home's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • Vue.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers
  • Nginx
    Web Servers

Primedia Out Of Home's Email Address Formats

Primedia Out Of Home uses at least 1 format(s):
Primedia Out Of Home Email FormatsExamplePercentage
FirstL@primeoutdoor.co.zaJohnD@primeoutdoor.co.za
60%
First@primeoutdoor.co.zaJohn@primeoutdoor.co.za
33%
FLast@primeoutdoor.co.zaJDoe@primeoutdoor.co.za
4%
Last@primeoutdoor.co.zaDoe@primeoutdoor.co.za
3%

Frequently Asked Questions

What is Primedia Out Of Home's official website and social media links?

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Primedia Out Of Home's official website is primeoutdoor.co.za and has social profiles on LinkedIn.

What is Primedia Out Of Home's SIC code NAICS code?

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Primedia Out Of Home's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Primedia Out Of Home have currently?

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As of July 2026, Primedia Out Of Home has approximately 308 employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Ceo: D. R.Chief Technology Officer: K. D. T.Chief Revenue Officer (cro): S. D. C.. Explore Primedia Out Of Home's employee directory with LeadIQ.

What industry does Primedia Out Of Home belong to?

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Primedia Out Of Home operates in the Advertising Services industry.

What technology does Primedia Out Of Home use?

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Primedia Out Of Home's tech stack includes WordPressMySQLVue.jsjQueryUnderscore.jsGoogle AnalyticsOpenRestyNginx.

What is Primedia Out Of Home's email format?

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Primedia Out Of Home's email format typically follows the pattern of FirstL@primeoutdoor.co.za. Find more Primedia Out Of Home email formats with LeadIQ.

When was Primedia Out Of Home founded?

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Primedia Out Of Home was founded in 1992.
Primedia Out Of Home logo

Primedia Out Of Home

Advertising ServicesGauteng, South Africa201-500 Employees

Primedia Out Of Home, a division of Primedia (Pty) Ltd, operates in the advertising services sector. Based in Johannesburg, Gauteng, South Africa, it is the largest wholly South African-owned out-of-home media specialist, with a network of over 18,000 panels in South Africa and about 4,000 panels across eight Rest of Africa markets.

Its offerings span classic and digital billboards, rank advertising, programmatic digital advertising, and venue formats such as pharmacy, activations, and retail and mall advertising. The company serves top brands across various industries and emphasizes delivering measurable results through flexible coverage that reaches both urban cosmopolitan audiences and rural communities. Primedia Out Of Home operates across South Africa and key markets in the rest of Africa, positioning itself as a regional OOH provider within the advertising services industry.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1992
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M$100M

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