AI and imaging Leverage Owandy Radiology's AI-enhanced intraoral scanner and AI-powered cephalometric analysis software as upsell opportunities to add value for practices seeking advanced diagnostics and workflow automation.

Global footprint Target international dental distributors and multisite practices given the company’s presence in over 60 countries and a large installed base in France, offering partner and OEM opportunities to expand market reach.

New product launches Capitalize on recent launches such as I-Max 3D XPro CBCT and Owandy-IOS to position as a technology-forward supplier, pursuing trials, showroom demonstrations, and financing offers for early adopters.

Customer expansion There is potential to upsell extended warranties, service contracts, and software subscriptions tied to imaging software, cloud components, and data analytics to existing users to improve lifetime value.

Midmarket focus With revenue below 1M and a lean staff, emphasize value-driven, cost-effective bundles and channel partnerships to win smaller clinics and regional groups that need affordable, integrated radiology solutions.