AI imaging growth Opportunity to upsell AI-powered imaging software to dental clinics and hospitals using Planmeca Pro50 and Pro40 platforms, targeting improved diagnostic accuracy and automated treatment planning to reduce chair time and improve patient throughput.

Water management upgrade Leverage the new DVGW 2.0 integrated water management solution and cuspidor options as a differentiator for clinics prioritizing infection control, compliance, and streamlined maintenance across European markets.

Sustainability packaging Position circular biofoam packaging initiatives and sustainable materials as a purchase driver for environmentally conscious buyers, potentially opening doors with hospitals and clinics that require green procurement credentials.

Ergonomic workflow Highlight Planmeca Pro40’s ergonomic, space-efficient design and intelligent software as a selling point to clinics upgrading to modern fleets, especially those with limited room and a focus on clinician comfort and efficiency.

Global footprint With distribution in over 120 countries and a large private ownership base, target international expansion opportunities and channel partnerships, leveraging Planmeca’s established global service and support network to reduce risk for new customers abroad.