Strong Customization Capabilities The company's innovative 3D-configurator allows clients to easily customize sportswear designs with an inclusive pricing model, presenting an opportunity to target businesses and teams seeking personalized apparel solutions.

Sustainable Manufacturing With over 20 years of manufacturing high-quality, sustainable sportswear made in Germany, owayo appeals to environmentally conscious organizations looking for eco-friendly apparel options.

Expanding Product Range The introduction of the owayo Product Service in 2021, which offers customizable cotton and accessory items, provides additional sales channels to attract customers interested in broader branded merchandise beyond sportswear.

Athlete Collaboration Close cooperation with professional athletes in R&D indicates a focus on high-performance products, opening sales opportunities with sports teams, clubs, and athletic organizations seeking specialized gear.

Market Opportunity Competing in the same revenue range as similar companies like Borah Teamwear and Castelli Cycling suggests a competitive yet growing market, where targeting mid-sized sports teams, clubs, and corporate clients could increase sales volume.