Insights

Growing Market Presence Owen's Craft Mixers has experienced rapid popularity, exemplified by its launch of the Barstool-branded Transfusion Mix which sold one million cans within four months, indicating strong consumer demand and market expansion opportunities.

Premium Product Positioning The company's focus on high-quality, real ingredients with less sugar positions it well to target health-conscious and premium beverage markets, opening potential for collaborations with upscale bars, restaurants, and retailers seeking artisanal mixers.

Strategic Partnerships Owen's partnership with Folds of Honor demonstrates a commitment to social responsibility that can be leveraged to build brand loyalty among ethically minded consumers and corporate clients interested in partnership opportunities.

Innovative Product Offerings Their success with branded product launches and innovative mixer recipes suggests opportunities to expand product lines or collaborate on new flavors tailored to emerging trends like low-sugar, craft, or functional mixers.

E-commerce Readiness Utilizing platforms like Shopify and digital tools such as Google Analytics indicates a strong online sales strategy, which can be scaled through targeted digital marketing campaigns to reach broader customer segments and wholesale clients.

Similar companies to Owen's Craft Mixers

Owen's Craft Mixers Tech Stack

Owen's Craft Mixers uses 8 technology products and services including oEmbed, Shopify, Modernizr, and more. Explore Owen's Craft Mixers's tech stack below.

  • oEmbed
    Dev Tools
  • Shopify
    E-commerce
  • Modernizr
    Javascript Libraries
  • Mastercard
    Payment Processing
  • American Express
    Payment Processing
  • Priority Hints
    Performance
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Owen's Craft Mixers's Email Address Formats

Owen's Craft Mixers uses at least 1 format(s):
Owen's Craft Mixers Email FormatsExamplePercentage
First@owensmixers.comJohn@owensmixers.com
47%
Last@owensmixers.comDoe@owensmixers.com
3%
First@owensmixers.comJohn@owensmixers.com
47%
Last@owensmixers.comDoe@owensmixers.com
3%

Frequently Asked Questions

What is Owen's Craft Mixers's official website and social media links?

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Owen's Craft Mixers's official website is owensmixers.com and has social profiles on LinkedInCrunchbase.

What is Owen's Craft Mixers's NAICS code?

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Owen's Craft Mixers's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Owen's Craft Mixers have currently?

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As of December 2025, Owen's Craft Mixers has approximately 32 employees across 1 continents, including North America. Key team members include Vp National Accounts On Premise: A. B.Vp National Accounts: J. J.Vp Of Marketing: A. S.. Explore Owen's Craft Mixers's employee directory with LeadIQ.

What industry does Owen's Craft Mixers belong to?

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Owen's Craft Mixers operates in the Food and Beverage Services industry.

What technology does Owen's Craft Mixers use?

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Owen's Craft Mixers's tech stack includes oEmbedShopifyModernizrMastercardAmerican ExpressPriority HintsHTTP/3Google Analytics.

What is Owen's Craft Mixers's email format?

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Owen's Craft Mixers's email format typically follows the pattern of First@owensmixers.com. Find more Owen's Craft Mixers email formats with LeadIQ.

How much funding has Owen's Craft Mixers raised to date?

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As of December 2025, Owen's Craft Mixers has raised $7.5M in funding. The last funding round occurred on May 04, 2021 for $7.5M.

When was Owen's Craft Mixers founded?

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Owen's Craft Mixers was founded in 2016.

Owen's Craft Mixers

Food and Beverage ServicesNew York, United States11-50 Employees

Owen's Craft Mixers was founded by Josh Miller and Tyler Holland, brothers-in-law living in New York City. The story begins by trying to create the perfect Ginger Beer for Tyler and Josh’s favorite cocktail, the Moscow Mule (vodka, ginger beer, lime juice).

After countless attempts in Tyler’s kitchen, complete with a SodaStream to carbonate, multiple tasting parties, and meetings with top mixologists, the recipe, a real kick in the glass, was ready for primetime.

Their idea was simple: create the best tasting cocktail mix where all you have to do is add liquor. Let’s be honest, drinking should be fun but waiting in line isn’t!

The result has been mixers that are made in the USA with real ingredients, less sugar and quality you can taste. We made sure that drinking the absolute best would no longer be limited to special occasions and that convenience no longer means a lack of quality. We’re transforming the cocktail scene across the USA and hope you will join us. Summon Your Spirits Animal today!

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $7.5M

    Owen's Craft Mixers has raised a total of $7.5M of funding over 2 rounds. Their latest funding round was raised on May 04, 2021 in the amount of $7.5M.

  • $10M$25M

    Owen's Craft Mixers's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $7.5M

    Owen's Craft Mixers has raised a total of $7.5M of funding over 2 rounds. Their latest funding round was raised on May 04, 2021 in the amount of $7.5M.

  • $10M$25M

    Owen's Craft Mixers's revenue is estimated to be in the range of $10M$25M

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