Acquisition Synergy Capitalize on Experian Health's February 2026 acquisition to expand distribution of Own Up's AI powered mortgage shopping within Experian's platform; pursue co-sell opportunities, API integrations, and data partnerships to access Experian's lender and borrower networks.

Realogy Channel Leverage the Realogy Franchise Group partnership to reach a large network of real estate agents and homebuyers; develop co-branded campaigns and exclusive lender offers to accelerate matches and conversions across Realogy affiliated brokerages.

Lender Network Monetization Offer lenders access to high quality borrower matches and performance analytics from Own Up's exclusive network; propose onboarding API access, joint marketing, and tiered collaboration models to attract additional banks, credit unions, and brokers.

Platform Embedding With a scalable tech stack and strong revenue base, pursue platform integrations by embedding Own Up's tools into real estate portals, CRM systems, and proptech platforms to boost borrower conversion and lender reach.

Differentiation & Trust Position Own Up as a trusted, counseling led mortgage shopping partner that helps prevent overpayment; highlight licensed experts, personalized data driven advice, and quality lender monitoring to attract both borrowers and lenders seeking superior outcomes.