Military channel Target procurement through U.S. military and uniform stores, leveraging contracts with the Air Force and other branches to secure recurring large-scale orders and steady demand for mission-ready, health-first apparel.

Health-forward value Position Oya as a physician-tested, Prop 65-compliant, antimicrobial and moisture-wicking solution addressing infections and discomfort common in female service members, differentiating from standard issue uniforms and activewear.

Sustainability edge Highlight U.S.-made manufacturing and sustainable, high-quality fabrics to appeal to government and institutional buyers prioritizing compliance, supply security, and ethical sourcing.

Digital storefronts Capitalize on existing tech stack (Shopify, Google Ads, Klaviyo) to scale direct-to-government and direct-to-consumer channels, supported by targeted campaigns and institutional partnerships.

Funding leverage Leverage recent pre-seed funding and growth traction to unlock additional grants, research collaborations, and pilot programs with military health and wellness initiatives to expand product lines and adoption.