Cross Platform Reach Pacific Magazines delivers a broad, multi platform portfolio across print, digital, social, and events with 22.7 million monthly brand impressions and flagship titles such as Better Homes & Gardens along with large, highly engaged Facebook communities. This creates an opportunity to sell integrated campaigns spanning print, online, social and events to advertisers seeking broad reach and a highly engaged audience.

Data Driven Targeting Seventh Sense is Pacific Magazines’ proprietary customer data platform launched to unify brand interactions with shopper data across channels. Combined with a head of insights and strategy, the platform enables data driven targeting and measurement for advertising partners, allowing creation of audience segments and optimization of campaigns across print digital audio and events.

Audio Growth The company has grown its audio slate with eight new podcasts in 2019 in partnership with Acast, and appointed a Head of Audio to oversee audio offerings. This creates a scalable opportunity for advertisers to sponsor or host branded podcasts and sound branding across a growing cross platform audio inventory.

Engaged Communities Five of the top ten largest Facebook communities in Australia in News and Media are hosted by Pacific Magazines, including Mens Health, Girlfriend, Bride To Be, Practical Parenting and New Idea. Advertisers can leverage these communities for sponsored content and native campaigns that align with audience interests and high engagement.

Premium Publisher Partnerships Pacific Magazines combines flagship titles such as Better Homes & Gardens with a diversified inventory across print, digital, social and events, plus strong data capabilities and engaged communities. This makes it ideal for advertisers seeking premium, cross channel partnerships and verticalized campaigns in home, parenting, weddings and health.