High-end Niche Target premium designers and homeowners who value antique and mansion-size handmade rugs, emphasizing scarcity, quality, and direct importer savings to drive higher ASP.

Global Sourcing Leverage their worldwide connections and decades of sourcing to pitch unique, oversized, hard-to-find pieces to high-end interior firms and luxury projects with tight timelines.

Direct Import Advantage Highlight no-middleman pricing and authentic hand-knotted wool with natural dyes to position as cost-efficient, value-driven options for design studios and boutique retailers.

Digital Presence Capitalize on existing tech stack and online storefront to expand online-to-offline sales, retarget designers and homeowners visiting the site with curated rug collections.

Scale Opportunities Explore partnerships with interior design firms, luxury home retailers, and hotel refurbishment programs where oversized, premium rugs can differentiate spaces and secure repeat, multi-project contracts.