Venue Scale Leverage the portfolio of high-traffic venues (The Palace, DTE Energy Music Theatre, Meadow Brook Amphitheatre, Freedom Hill) to propose bundled sponsorships, multi-venue season passes, and cross-venue marketing packages targeting Detroit-based brands and national advertisers.

Fan Engagement Capitalize on a history of strong fan engagement and multiple yearly events (average 300 events and 3.5 million guests annually) to sell experiential packages, VIP experiences, and data-driven targeted promotions for sponsors and partners.

Entertainment Ecosystem Position as an integrated entertainment ecosystem with sports and concerts to attract partners seeking cross-category exposure, leveraging the Pistons brand and venue network to offer integrated campaigns across live events, digital channels, and venue activations.

Growth Backing Highlight strong financial backing from Tom Gores and Platinum Equity to secure long-term partnerships, capital investments, and technology upgrades that can enhance sponsor ROI through innovative platforms and analytics.

Market Position Emphasize continued award-winning venue status and consistent top-grossing performance to justify premium sponsorship tiers, loyalty programs, and exclusive access deals with brands targeting mid-to-large audiences in North America.