Strategic Partnerships Leverage the United Center’s multi-brand partnerships with PepsiCo and Culligan to pitch adjacent sponsorships, cross-promotions, and bundled hospitality packages that enhance in-venue experiences for fans and corporate partners.

Franchise Synergies Target opportunities adjacent to the Bulls and Blackhawks audiences by offering premium experiences, hospitality suites, and event activations tied to basketball and hockey properties, driving higher ARPU through enhanced guest services.

Event Portfolio capitalize on the venue’s 200+ annual events by proposing turnkey event services, turnkey digital marketing collaborations, and exclusive rights to activations, merchandising, and beverage programs across diverse show types.

Sustainability Push Position eco-conscious initiatives around Culligan partnership and recyclable materials to secure green sponsorships, waste reduction programs, and energy-efficient lighting or water solutions for clients seeking sustainable venue branding.

Tech Enablement Offer data-driven solutions using the existing tech stack (SharePoint, Google Tag Manager, Analytics) to deliver targeted marketing, sponsorship measurement, and customer experience improvements across 960,000 square feet of venue space.