Regional presence Family-owned multi-location dealer in Southeastern Wisconsin with service and parts operations across three sites, presenting cross-sell opportunities for service packages, parts sales, and used vehicle referrals across Kenosha and Racine markets.

Diverse brands Offers a wide portfolio (Dodge, Chrysler, Jeep, RAM, Kia, Fiat, Buick, GMC, Cadillac) plus used vehicles, enabling cross-brand promotions, trade-in programs, and bundled service/maintenance plans attractive to a broad customer base.

Service ecosystem Three-service locations indicate a strong service revenue stream; potential to upsell extended warranties, OEM-certified maintenance, and repair subscriptions to both new and pre-owned buyers.

Technology stack Utilizes CDK Global, WordPress, AdRoll, Hotjar, Visual Website Optimizer, Sentry, and ADP, signaling readiness for digital marketing optimization, CRM-driven outreach, and website conversion enhancements to capture and nurture leads.

Local recognition Historical awards and niche prestige (Best of Kenosha recognition and Nobel Prize association) can be leveraged in regional campaigns to attract proximity buyers, loyalty programs, and influencer partnerships to boost foot traffic.