Native Ownership Advantage Palms Casino Resort is fully owned and operated by a Native American Tribe via SMGHA, presenting a unique story for partnerships and branding opportunities that can resonate with social impact campaigns, indigenous collaboration programs, and destination marketing with a focus on responsible gaming and community development.

Luxury Entertainment Hub With two towers, 766 rooms, a 2,500-seat theater, 190,000 square feet of meeting space, and multiple entertainment venues, Palms offers a compelling cross-sell for premium hospitality packages, convention/event services, and sponsorships tied to live events, performances, and weddings.

Premium Gaming & Experiences Recent launch of a premium smoke-free gaming area and partnerships around flagship events (Spin It Forward charity slot challenge) signal openness to experiential gaming initiatives, loyalty programs, and high-value customer experiences that can be monetized through targeted promotions and exclusive access.

Award-Winning Visibility Consistent recognition as Best Casino in Las Vegas across USA TODAY 10BEST awards enhances brand credibility for cross-promotional campaigns, media partnerships, and co-branded marketing with complementary travel and entertainment brands seeking to align with top-tier casino experiences.

Scale & Collaboration With substantial revenue scale and a broad workforce, Palms can be a strategic partner for enterprise tech, advertising, and event management services, including analytics platforms, advertising tech stacks, and sustainability initiatives aimed at large venue operations.