Small firm positioning Target small to mid-sized surveying practices in New Hampshire looking for scalable technology and cost-effective solutions; Paquin operates as a sole-owner firm with limited headcount, presenting opportunities for agencies that offer partner-based CRM, marketing, and back-office support.

Niche service expansion Upsell additional surveying services such as construction layout and septic design to current and prospective clients in NH, leveraging Jedadiah Paquin’s licensed surveyor and septic designer credentials to win integrated civil engineering projects.

Local market focus Emphasize opportunities with state and municipal projects or private developments within New Hampshire where local knowledge and regulatory familiarity can differentiate Paquin from larger national firms.

Digital engagement Utilize existing tech stack signals (Google Analytics, Tag Manager, Piwik PRO) to identify website visitors from NH and nearby regions, enabling targeted outreach, content marketing, and event-driven campaigns to generate inbound inquiries.

Strategic partnerships Propose referral or subconsulting alliances with larger civil engineering firms (e.g., regional players) that could subcontract Paquin for specialized land surveying, boundary work, or septic design, expanding revenue channels without significant scale.