Pareto
Software DevelopmentRio de Janeiro, Brazil51-200 Employees
Pareto is a software development company offering a native generative AI platform tailored for marketing. Its signature capability, Tess, is presented as the world's first AI marketing assistant that connects data and systems to automate marketing workflows. The platform serves more than 500,000 users across 107 countries, including over 400 paying mid-to-large enterprises. Headquartered in Rio de Janeiro, Brazil, Pareto operates as a mid-sized firm in the AI-enabled software space. The target market comprises marketers and marketing teams within mid-to-large enterprises seeking to reduce time spent on repetitive tasks and to focus on higher-impact activities. By enabling automated processes, Pareto aims to improve efficiency and overall outcomes in marketing efforts. The description positions Pareto within the software development industry as a native AI platform that integrates data and systems to support end-to-end automation.
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