Acquisition Synergy Parterre was acquired by Spartan Surfaces in September 2023, expanding its commercial flooring footprint. Leverage Spartan’s dealer network and project pipeline to upsell Parterre’s premium LVT and wood/stone visuals on large commercial bids; emphasize durability, maintenance, and the ability to specify LVT that can also be used on walls.

Award Momentum A Silver award in the On-the-Boards Community category (Feb 2025) signals design and project credibility. Use this recognition in proposals to differentiate Parterre from competitors and win architectural and interior design specifications for commercial spaces.

Premium LVT Parterre positions itself as a design innovator of luxury vinyl flooring and surfaces with authentic nature-inspired visuals. Opportunities to win more commercial projects by promoting premium visuals, easy maintenance, durability, and the ability to replicate wood, stone, and metallic finishes.

Wall LVT Potential Parterre launched LVT that can be applied on floors and walls (May 2021), opening opportunities for cohesive material systems in lobbies, restrooms, and feature walls. Target architects and specifiers with full-surface design solutions.

CRM Driven Prospecting With HubSpot among its tech stack, Parterre has marketing and CRM capabilities to support targeted outreach. Sales teams can leverage existing data to identify mid-market healthcare, hospitality, education, and office projects; coordinate with Spartan Surfaces channel partners to accelerate lead conversion.