Audience Focus PASA targets the professional procurement community through events, conferences and training. This presents a built in audience for procurement software, sponsorship partnerships, and value added content programs. Consider offering event sponsorships, training subscriptions, and co branded publications to deepen engagement.

Training & Intelligence They offer training workshops and category intelligence, indicating a demand for structured learning and data insights. Potential sales angles include LMS enabled training packages, analytics platforms for category benchmarks, and consulting on category strategy.

Digital Marketing The tech stack shows active use of Google Analytics, Tag Manager and SEO tooling, suggesting opportunities to optimize lead capture from events and publications. Offer marketing automation, conversion rate optimization, and performance reporting services to increase event signups and course enrollments.

Growth Potential With 51 to 200 employees and revenue in the mid 10M range, PASA has the scale to invest in longer term partnerships and premium offerings. Propose bundled solutions combining events, training, and data services with favorable renewal terms.

Content & Partnerships PASA's publishing and conference activities create sponsorship and content distribution opportunities. Suggest sponsored content, thought leadership programs, and co branded events to expand reach and generate recurring revenue.