Strategic Focus Target large-scale institutions and facilities such as hospitals, nursing homes, rehab centers, and assisted living facilities with a comprehensive line of safe patient handling equipment to address their safety and care needs.

Partnership Leverage Leverage relationships as a distributor for Pressalit Care and American Dryer to upsell bundled safety solutions and expand product offerings to current customers and prospects.

Growth Readiness Operate in a low-revenue segment with potential for upsell through expansion into additional care settings and higher-volume accounts, supported by existing presence in multiple care environments.

Brand Visibility Capitalize on event sponsorships and community engagement, such as health and running events, to increase brand awareness among facility decision makers and care providers.

Tech Enabled Utilize current tech stack for lead generation and nurture campaigns (iCIMS, WordPress, Mailchimp, Google tools) to capture prospects, track engagement, and accelerate the sales cycle with targeted content.