Sustainability Leadership Arjo has appointed Eva Brike as Executive Vice President Human Resources & Sustainability and signals a dedicated focus on sustainable operations and mobility driven care. This suggests a willingness to invest in durable, lifecycle managed equipment and responsible procurement practices. Opportunities for sales teams include sustainability aligned product bundles, extended maintenance contracts, and end of life recycling programs offered to healthcare networks.

North America Growth Recent Canada oriented leadership changes, with Andréas Elgaard named President & CEO, and the launch of Maxi Move 5 demonstrate active expansion in Canada and broader North America. Participation as a Gold sponsor at the BCCPA2025 and presence at CIIE show engagement with regional buyers. Targeted opportunities include multi site hospital and long term care deals, plus regional service partnerships and cross sell of mobility and hygiene solutions.

Mobility and Safety Maxi Move 5 and Arjo’s broader portfolio emphasize patient handling, mobility, and prevention of pressure injuries and venous thromboembolism. The offering spans medical beds, transfer devices, hygiene and disinfection, and diagnostics, enabling bundled care pathways from acute to long term care. This creates cross sell opportunities to pair mobility devices with beds and infection control products.

Digital Selling Edge Arjo leverages a modern tech stack including Google Ads, Oracle, Salesforce Visualforce and Showpad to power its go to market. This enables targeted campaigns, streamlined content delivery, and faster procurement cycles. Sales teams can unlock opportunities by investing in enhanced digital catalogs, ROI case libraries, and partner enabled content for hospital RFPs and multi site bids.

Financial Strength With revenue in the mid hundreds of millions and a leading position in patient handling, Arjo is well positioned to win large, long term contracts. Opportunities include durable service agreements, preventive maintenance programs, remote monitoring, and value based procurement deals across hospitals and long term care facilities, including cross border opportunities in North America.