Rapid Market Growth pay.com.au has established itself as one of Australia's fastest growing payments platforms, indicating a strong and expanding customer base that could be targeted for upselling additional financial solutions or advanced features.

Innovative International Expansion The recent launch of international payments and a B2B platform demonstrates the company's focus on serving small and medium enterprises with international transaction capabilities, presenting opportunities to introduce cross-border financial products and currency management services.

Established Strategic Partnerships Partnerships with major organizations like Accor Hotels showcase the company's ability to collaborate with large brands, opening doors for joint offerings and loyalty program integrations that could attract hospitality and retail clients.

Tech Stack and Data Focus Utilizing advanced technologies such as MongoDB, Amplitude, and Google Tag Manager suggests a data-driven approach, making it a potential partner for analytics, fraud prevention, and technological integration services to further enhance platform security and performance.

Financial Opportunity With reported revenues between $10 million and $25 million and an active customer reward program, there is scope to introduce tailored financial products like credit facilities, rewards optimization, or payment automation tools aimed at growing their user engagement and transaction volume.