Fraud Prevention Upsell Payface recently launched Fortface, a fraud prevention SDK layering facial biometric authentication, liveness detection, and injection-attack protection. This creates an upsell path to merchants seeking a frictionless checkout with stronger security, enabling cross-sell of Fortface to existing Payface users and targeting high-fraud verticals like electronics and fashion.

Partnership Momentum Historically engaged with Mastercard and partnerships with Fujitsu and NEC signal credibility and gateway to network-level integrations across payment rails. This can be leveraged to approach banks, payment processors, and IT integrators in LATAM for co-sell opportunities and to accelerate merchant adoption.

Acquisition Growth Payface's acquisition of Smilego demonstrates a willingness to grow via consolidation and accelerate product capability and market reach. Sales opportunities include partnering with or targeting Smilego's customer base, or identifying similar fintechs for potential co-selling or acquisition-driven expansion.

SMB Brazilian Expansion With a Santa Catarina base and a focus on small to mid-sized retailers, Payface is well-positioned to sell scalable, affordable biometrics payments in Brazil and neighboring LATAM markets. Propose tiered pricing, quick-start onboarding, localized support, and case studies that demonstrate faster checkout and improved conversion for SMB retailers.

Security and Compliance The tech stack emphasizes cloud-native security and privacy controls alongside biometric payments, providing a compelling story for larger retailers worried about compliance and data protection. There is an opportunity to bundle security and compliance services, PCI-DSS aligned processes, and privacy-by-design features as part of a premium offer.